November 7, 2018

After nearly four decades of fantastic work within our community it was time to reimagine, redefine and reenergize our organization. The most obvious opportunity was with the WECMRD brand itself.

Mountain Recreation was chosen from several options during a thoughtful and immersive rebranding process. To our branding committee and board, ‘Mountain Recreation’ stood out for its simplicity and authenticity as well as its reflection of Eagle County’s stunning natural beauty and the passion that its residents hold for recreation.

Just like WECMRD, but with a fresh name and clearly defined mission, Mountain Recreation is a place that inspires lasting friendships; a place that makes us better than yesterday. Where life-long goals are achieved and dreams are born.


How are we going to serve you better?


The following core promises make up Mountain Recreation’s unique offering to Eagle County residents and visitors. Collectively, these characteristics create value and make Mountain Rec especially appealing to people pursuing active, healthy lifestyles.



Mountain Recreation’s three large facilities provide Eagle County residents with activities, after-school programs, sports leagues and tons of other fun events every day. With swimming pools, an ice rink, an indoor track, skate parks, fitness centers, climbing walls, playgrounds, pavilions, and acres upon acres of athletic fields, Mountain Rec’s scale and variety help everyone discover their own version of healthy and happy.



Mountain Recreation provides the greatest variety of heart-pumping, energizing activities in Eagle County. Regardless of where you live, we make it easy for you to stay engaged and healthy, whether with league play, memberships, programs and activities or day passes. Active participants find inspiration every day, bouncing between the facilities in Edwards, Eagle, and Gypsum. We’re extending an enthusiastic and inclusive invitation to live your version of mountain strong.



Since 1980, Mountain Recreation has bucked the status quo by offering high-quality, affordable opportunities to get fit and to live healthy. With seasonal league sports starting at $45 per player and monthly couples’ memberships for under $80, it makes the cost of a private gym tough to justify. Get a one-day adult pass at any facility for only $10 and see why professional, amateur and casual athletes alike make Mountain Rec their choice for health and fitness.



We don’t just make your day. We make your day better. Remember that old team photo taken back when half the gang was in braces and tube socks? Mountain Rec creates memories and healthy foundations that last. From scurrying up the climbing wall solo to taking down the reigning champs with your team, the result is always growth. We’re all students and mentors, each of us eager to build strong foundations. We improve (and enjoy!) most when our experiences are shared.


Our new name and brand assets are at once simple, powerful and aspirational. Each speaks to the majesty of this place and the shared values of our community.


Our Shared Values


Courage – We believe that every human has the ability to trust themselves to test their limits. Courage is an essential ingredient in personal growth. It’s what propels us to reach new milestones.

Joy – We believe the quest for true happiness has far more value than money, success, and achievement.  Joy is healthy…and contagious!

Community – We believe that there’s strength in bringing people together that cannot be matched individually.

Learning – We believe freedom comes from lifelong learning and personal development. We’re thankful to create experiences that make our community better than yesterday, where life-long goals are achieved, and where dreams are born.

Excellence – We believe that we have been entrusted with our community’s most prized possessions – their health, their families, and their tax dollars. We will always strive to meet our community’s needs in an efficient, engaging, effective, and transparent manner.

All of the above? It’s just the tip of the iceberg. Stay tuned and hold on to your hats.

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